/
1
2
3
4
5
6
·
·
·
·
·
·
Alexis O'Connor
CX Design Leader
Introducing The Lincoln Motor Company
The luxury automotive brand Lincoln received a total website refresh in 2013. As the digital associate creative director directing this project, I supervised the team responsbile for site design and production. That included providing creative direction to the team plus creating a new site style guide. The result: elevating the brand and creating a seamless, user-friendly experience across all platforms.