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Alexis O'Connor
CX Design Leader
Lincoln Motor Company rebranded themselves and wanted to communicate with users on a more personal level. I had the pleasure of working on the pilot program of an online shopping tool that personalizes and streamlines the car-buying experience on a luxury scale. This is achieved by linking customers with a concierge, easier ways to communicate with dealers and other personalized recommendations such as articles and product features.
As Associate Creative Director for this project, I managed a team of six art directors who designed and implemented key components of the program, including an overview video, webpages, search features, video chat and a photo shoot.