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Alexis O'Connor
CX Design Leader
FORD GLOBAL UX
Our diverse team of experts completely overhauled the design and functionality of the Ford consumer websites across the globe. We adhered to usability and accessibility best practices, while implementing the highest level of strategic marketing research and goals, to create a fully responsive digital experience. I worked on numerous sections of the sites, while constantly working toward and envisioning the whole site experience. This initiative took over a year to complete and has been implemented in dozens of global markets.